“people now trust ‘people like yourself’ and ‘regular employees’ much more than companies” — Edelman Trust Barometer 2012: Analysis / We Are Social
“content may be queen, but context is king in the future of marketing” — Why Context Is King in the Future of Digital Marketing
Keep Calm and Use A Pen.
J’ai pas pu m’empêcher. ;)
La relation client adopte les réseaux sociaux, Marketing & Publicité
“Hashtags are no longer bound to Twitter. They traverse the channels for all forms of communication. Hashtags are now embedded in the fabric of our digital lifestyle and enlivened in our expressions. Although the value of hashtags are in the eye of the beholder, they are special. As such, they are not easily manipulable. Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger the A.R.T of social media (actions, reactions, or transactions). Hashtags aren’t to be branded, they are to to be relatable. #hashtag that!” — The Hashtag Economy - Brian Solis
“BASF has enumerated the benefits they believe they have received from their internal social business initiative. These include faster and easier access to experts, increases in the value of existing knowledge, higher worker efficiency, better collaboration, reduction in e-mail overhead, and better alignment with younger workers. In addition, BASF has numerous specific examples of useful outcomes using the social tools it has put in place and I urge you to review the deck provided above.” — Enterprise 2.0 success: BASF | ZDNet
HRmeetup de retour le 28 février. Co-définir le people management de demain! | fredericw.me
“the more participants—and interactions between those participants—you add to a carefully designed and nurtured environment, the more the rate of performance improvement goes up” — Introducing the Collaboration Curve - John Hagel III, John Seely Brown and Lang Davison - John Hagel III and John Seely Brown - Harvard Business Review
“Développer des relations interpersonnelles de proximité avec l’équipe reposant sur l’écoute, le respect et la confiance” — Les règles 2012 de la communication interne | Le Cercle Les Echos