Employees who could access social media from work were between 9% (Melbourne study) and 33% (Singapore study) more productive than employees whose access was restricted.
The reason for the productivity increase isn’t hard to grasp. Employees who can take breaks to do something that is both entertaining and requires focus are able to reset their concentration and do more work and better work than people who simply trudge through all of their tasks one after another after another. Paramedics working long graveyward shifts in the Monterey Bay area are able to play games on their smartphones as a way to stay awake. It’s policy.
Social Gaming: Coming Soon to a Workplace Near You | Social Media Today




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