Skills to apply for a social media position:

1- Ability to formulate a social media strategy and fulfill business objectives. It’s not just about how to use Facebook and Twitter. You have to be able to craft a meaningful strategy that delivers results.

2- How to apply your social media skills to both internal and external audiences. You need to be able to use blogs, microblogs, social networks, RSS feeds and other tools to connect internal stakeholders as well as reach out to, and build a community with, your customers and other external audiences.

3- Expertise with the technology. Companies are fast realizing that personal use of these tools does not equate to expertise. You need to be able to show that you can learn and adapt new technologies to the business need.

Jeremiah Owyang advises anyone planning to apply for a social media position to hone these skills Do You Want a Social Media Job? | Social Media Today