My customers aren’t on Facebook. My customers don’t watch Youtube. My customers don’t use Twitter. My customers don’t have a phone. My customers don’t get snail mail. My customers don’t watch television. My customers don’t shop at that store. My customers don’t drive on that highway. My customers aren’t human. My customers don’t breathe air.

You’re not doing enough to learn about your customers.

106 Excuses That Prevent You From Ever Becoming Great