A key emerging trend in the new Connected Enterprise is treating employees as an asset and thus as an internal customer and stakeholder — from both: an IT and HR perspective. Organizations that recognize that by empowering employees to achieve instead of impeding them, will gain a competitive advantage in retaining key talent. Because the current “social media generation” is used to working with tools that are increasingly social and collaborative, the ability to foster that type of work environment — while still satisfying privacy and security concerns — is key to engagement in the workplace. A recent Gallup poll indicates that most employees still don’t feel engaged at work. There is a real opportunity to convert engagement to productivity with networks like Yammer.

Benefits Of Enterprise Social Networks Align With CEO Priorities | Yammer Blog