Here the slides I made for my talk at TEDxULg at the begining of this month. In a nutshell, it goes like this:
Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation.
But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR.
You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.