The Future of Marketing is HR

Here the slides I made for my talk at TEDxULg at the begining of this month. In a nutshell, it goes like this:

Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation.

But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR.

You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.


I am Business & People Interactions Architect. HR and Social Business independent consultant. Future driven and flexible thinker, acting today for Tomorrow. Adoption of collaborative technologies, New World of Work, Employee Engagement, Gamification, Appreciative Inquiry, Conversation Management, HR marketing and Visual Harvesting are my main domains. Partner at Jamstorming. Social Business architect at Sei Mani.

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